Archive for the ‘Master Planning, Strategy’ Category

We recently completed applications to the Environment Agency for approval of Waste Recovery Plans on behalf of two golf clubs, working alongside environment consultancy Kalex Ltd. The applications were lodged on behalf of Moor Park Golf Club and West Essex Golf Club. In both cases, the clubs had plans for the improvement and extension of their practice facilities. Both applications were approved.

image sports pitches

images childrens playground 2image sports pitches 3

Northstowe is a planned new town of 10,000 homes on land to the north of Cambridge. We first became involved with developers Gallagher in 2004 working alongside Jonathan Dickins Consulting to help demonstrate that planning objections to development on an existing golf course could be overcome on grounds that the course was surplus to local needs. That led to a second phase of work to prepare a Sports Recreation and Play strategy for the proposed new town, which was submitted as part of a planning application to South Cambridgeshire District Council. The application was never determined, partly because of the economic downturn in 2008.

Ownership of part of the development site subsequently changed and the construction programme was split into 3 phases. Gallagher own the northern part of the site and are developing phase 1 of the new town. Phase 2 is owned by the Homes and Communities Agency. We have prepared separate Sports Strategies, one for each phase of the development, on behalf of the two owners; both strategies have been submitted and approved by the planning authority. Play strategies for each phase will be prepared at a future date.

We have been helping overseas owners of a golf hotel in Surrey to explore the commercial implications of different development concepts as a basis for future growth. The preferred concept will be one that matches product (spa, golf, outdoor enjoyment of the estate, and accommodation style) and market positioning (family, adult, members only – mid market, up-market, luxury) with anticipated trends in consumer preferences and target markets for the specific location.

With our associates Bridget Baker Consulting, we prepared preliminary financial models to help understand the investment potential of each tested concept, which, when set alongside design ideas and images from the project architect will lead, it is hoped, to a decision by the owners on the preferred way forward.

 

 

 

We were retained by Golfzon, the world’s biggest producer of golf simulators, to assist the company in their plans to launch their products into the UK market. Read the rest of this entry »