Archive for the ‘Leisure and Recreation’ Category

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Bridget Baker Consulting asked us to assist with a review of 3 of the Training and Activity Centres owned by Girl Guiding UK. The centres provide girl-guiding with bases for training and leisure breaks, including camping and outdoor activity holidays. The review was aimed at identifying additional sources of revenue for the centres and ensuring their continuing viability.

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Northstowe is a planned new town of 10,000 homes on land to the north of Cambridge. We first became involved with developers Gallagher in 2004 working alongside Jonathan Dickins Consulting to help demonstrate that planning objections to development on an existing golf course could be overcome on grounds that the course was surplus to local needs. That led to a second phase of work to prepare a Sports Recreation and Play strategy for the proposed new town, which was submitted as part of a planning application to South Cambridgeshire District Council. The application was never determined, partly because of the economic downturn in 2008.

Ownership of part of the development site subsequently changed and the construction programme was split into 3 phases. Gallagher own the northern part of the site and are developing phase 1 of the new town. Phase 2 is owned by the Homes and Communities Agency. We have prepared separate Sports Strategies, one for each phase of the development, on behalf of the two owners; both strategies have been submitted and approved by the planning authority. Play strategies for each phase will be prepared at a future date.

We were commissioned by PKF to advise on the likely viability in the UK of a unique surfing concept based around an artificial wave in a small pool.

The pools are a magnet to create a lively entertainment venue attracting a wider range of customers than just the boarding community, which itself could be attracted across all disciplines – surfers, snowboarders, skateboarders, wakeboarders and windsurfers.   

Boarders must learn to handle 100,000 gallons of water coming at them as fast as 30 mph. Integral to the design are event areas located around the wave pools providing spaces for live performances and private parties. The keys to success with the concept are plenty of spectator room with food and beverages, and locating the attractions in an area where patrons are likely to spend a lot of money on retail and food.

We worked with Bridget Baker Consulting to assess the viability of proposals for a Sports Village in the

Derbyshire Peak District of England.  

The concept takes something from Center Parcs, something from theme parks and something from waterparks. Read the rest of this entry »