Archive for the ‘Health, Fitness, Spa’ Category

Slinfold Golf Club


We were retained by the owners of Slinfold Park, a successful golf and spa resort to assist Indigo Planning to prepare an application for planning permission for extensions to the existing golf clubhouse to provide additional treatment rooms, function space and a 70-bed golf lodge. Our remit was to demonstrate the business case for the proposed development which was complemented by the erection of a new golf academy building with additional driving range and training bays. Planning permission was granted in early 2016.

We have been helping overseas owners of a golf hotel in Surrey to explore the commercial implications of different development concepts as a basis for future growth. The preferred concept will be one that matches product (spa, golf, outdoor enjoyment of the estate, and accommodation style) and market positioning (family, adult, members only – mid market, up-market, luxury) with anticipated trends in consumer preferences and target markets for the specific location.

With our associates Bridget Baker Consulting, we prepared preliminary financial models to help understand the investment potential of each tested concept, which, when set alongside design ideas and images from the project architect will lead, it is hoped, to a decision by the owners on the preferred way forward.




Golf clubs need to consider every potential source of income, particularly in the present economic climate. Clubs with large clubhouses which in the good times could generate revenue from functions business can suffer from the overhead cost of wasted space when times are hard. Ideally, clubs need an alternative use that brings in a new market to add to their customer base. Pilates offers one such use. We own and operate a Pilates studio located in a golf club in Hertfordshire, UK (see

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