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Golf clubs need to consider every potential source of income, particularly in the present economic climate. Clubs with large clubhouses which in the good times could generate revenue from functions business can suffer from the overhead cost of wasted space when times are hard. Ideally, clubs need an alternative use that brings in a new market to add to their customer base. Pilates offers one such use. We own and operate a Pilates studio located in a golf club in Hertfordshire, UK (see www.perfectfitpilates.com).

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