Archive for February, 2012
We worked with Aecom on a Warranted Investment Appraisal of a proposed indoor golf arena in Holland. The design is in the shape of a golf club driver. A hotel, club facilities, retail and dining are located at the shaft end of the driver. The head is domed and covers 14,000 sq.m. of synthetic grass including practice pitching and chipping greens, bunkers and putting greens. 20 golf simulators and 28 indoor range bays also are included in the design.
Our task involved an assessment of the market for indoor golf, both locally and internationally, and quantification of visitor demand in terms of numbers and spend. We drew on examples within Holland and in the rest of Europe. Our findings fed into a model constructed by Aecom, through which the team were able to evaluate the level of capital investment which could be justified by estimated future streams of income and to propose changes to the concept where that would lead to improved income levels.